Many of you may have heard of Tai Lopez already.
You can find him building his personal brand and selling his programs in almost every corner of the internet at this point.
That’s exactly what he’s selling when you see his advertisements on FB or YouTube.
This is a list of the products that this guru offers:
- Credit Mentor
- Social Media Marketing
- How to Invest Money
- How to Make Money Online
- Bitcoin Crypto Academy
- Millionaire Mentor Program
A little back back I wrote about the Bitcoin Crypto Academy, 67 Steps of Successful Habits and the Make Money Online courses, so we won’t be covering those again.
But we’ll dive into the rest of the courses and see what they’re all about.
As well as the positives I see what Tai’s courses and the few areas where I think they fall short.
There’s been a lot of noise recently about the power of Social Media Marketing but is it the best skill you can have to market for small businesses right now?
Is it better being able to rank a site on Google?
I’m a guy that has done a ton of ranking in the search engines as well as having run a successful social media marketing agency so we’ll go over which one’s best.
If you want to check out the online business that I recommend, click here.
Social Media Marketing Course Review
The SMM course is one of the first that Tai ever launched.
Within you’ll learn how to build your own marketing agency by primarily offering social media marketing to a business.
I think there’s some good information in here but IMO it feels like it’s a bit all over the place. I didn’t get a sense of direction.
He has other experts involved in the course but many of them talk about the same concepts and others were pretty useless to me in the sense that they discuss common sense stuff.
He displays the success he’s seen from using social media and it’s understandable but you have to take into account the huge amounts of money he’s spent on paid ad campaigns.
If you spend enough on FB and YouTube you’ll undoubtedly see traffic to your business and brand.
The question for someone without the capital that Tai has is how much money are you receiving in return for all that you spend on the ads?
In his opinion, social media is the absolute best way to grow a business these days because it’s everywhere.
Having done it myself, I think there are some difficulties and challenges with the theory:
- how many people do you know go to social media to buy something vs. how many of them are there to hang out and see what others are up to? In SMM you have to interrupt their lives which makes a harder sell. Attraction marketing is a more effective tactic
- it can be hard to get people to do SMM because many older business owners didn’t grow up with it and don’t value what it can do. This makes it difficult to prospect for it like Tai teaches
At the end of the day, almost any business owner will pay if you can represent to them how your service can positively impact their bottom line.
It’s more difficult to show these results in advance with social media than other models.
Posting regularly about your business on social media platforms isn’t going to do a whole lot for you. Not until you have a nice size following that will listen to what you say.
Even YouTube content won’t be built overnight. It takes time to build audiences on these platforms.
I think you’d see the quickest success on Instagram. But that doesn’t mean there aren’t quicker ways for growth.
I’d list understanding how to rank a site on page 1 of a search engine as an example.
That’s exactly what I do for businesses in my local lead gen biz that’s now generating over $50k/mo for me.
Way more business owners are depending on Google search results than they are social media. It’s just a fact.
If you’re in the business of establishing a brand, then yes, social media audiences are very important to your mission.
An overwhelming majority of business owners out there don’t care about their personal brands though. At the end of the day they’re worried about how many new customers and clients they’re getting.
How do most customers search for businesses to complete a service these days?
They’re probably heading over to Google and typing in something like “plumber near me.” Business owners want to be the first one that customer sees in the search results.
How do we make that happen?
Mastering your skills in search engine optimization.
I’ve run an agency that did social media marketing for companies, but that’s not the reason I’m where I’m at today. My income is because of my skills to rank websites which is extremely valuable in today’s world.
Click here to learn more about that.
Credit Mentor Course Review
This course isn’t long at all. Stephen Liao shows students how to research and get the max benefit out of travel credit cards as well as several bonuses you can earn like free trips.
He simply shows you how to do the research on different cards. There’s no showing you exactly which cards to apply for.
You need to prepare yourself in advance for a bunch of cards though. Stephen himself has over 600.
Personally I place all my business expenses on travel rewards cards so I earn multiple free trips every single year. I don’t do it at the same rate as Stephen does and quite honestly I don’t really have the time to be getting all of those cards.
That said, this course is very valuable and I do think it has good information.
How To Invest Your Money Review
This is where you get to see Tai break down investments and finances.
This one’s loaded with advice on those subjects and it comes with quite a few bonuses.
I really like what I’ve learned from one of my mentors, Dan Lok, and his wealth triangle.
The wealth triangle is designed to explain the who, where and what of money.
Essentially, how to get rich and then remain rich.
The first part of the process is mastering a high-income skill.
A high-income skill is defined as a single skill that can generate at least $10k/mo in income for you.
After that you have to know how to scale a business.
You should only start investing once you’ve scaled that business to the point that you don’t know what to do with the money you’re making.
This is the part that way too many people get wrong. The first investments you should ever make are in skills that can create a high level of income.
Investing any amount of money is very risky because in most cases you have no control over what happens to it.
When you’ve got next to nothing, the most important investment you could make is improving yourself and your skills.
Once you’ve got that skill that brings high value to the market, you’re able to count on your knowledge to make money whenever you want to.
If you’re stuck in a 9 to 5 at this point and not even cracking six figures, you shouldn’t be dabbling in money investments at all.
Instead you need to turn your attention to investing in high-income skills that will change your life.
You should only ever invest your money when you’re in a position to lose it and be okay.
The majority of people aren’t at that level.
Millionaire Mentor Program Review
The one where Tai and his wealthy friends present steps you can take to achieve financial success.
What’s included?
Tai does an excellent job of bringing in experts of other online business models to assist him in those that he doesn’t have much expertise in himself.
Models like being an Amazon seller or the drop shipping/eCommerce world.
According to Lopez, he has partnered in more than one eCommerce businesses. One of them is a store that sells glasses but it’s unclear how involved Tai is within the business.
I mean if I was in a position to give Tai a little slice of the pie in my company if it meant me having access to his incredible audience then yeah of course it would be a smart move.
I actually love these partnerships, it’s a really smart move IMO.
One of my friends in online business actually joined in on Tai’s exclusive mastermind group. It meant a meet up once every month at Tai’s place.
You wanna talk about expensive?
But according to my buddy he said it was more than worth it and honestly it’s not hard for me to believe it.
Just the fact that you get to be around people that are playing the entrepreneurial game at a much higher level than you are.
There was so much knowledge in that room and being able to consume all of it and apply it to whatever business model you believe in is invaluable.
There’s an old saying out there…
“If you associate with 5 millionaires, you’ll figure out a way to become the 6th.”
There’s a lot of truth to that saying and I’ve learned over the years that when you’re around people who have what you want, you get a burning desire inside you that you don’t get otherwise.
Or maybe it’s just me.
In Conclusion
I can say with confidence that having my mentors has meant so much to me changing my life.
I really like the way that Tai presents all of the online business opportunities by bringing in other experts in the respective models.
In some cases he has a few different people explain the business.
There are pros and cons to this though.
It’s nice hearing it in the words of several different people, but it also makes the course feel unorganized.
And when you do this, it’s hard to get a feel for a direction and streamlined process.
Especially when there are several experts explaining the same concepts in a single business model.
It can also make you question if Lopez actually has experience in all of these business models.
Has he tested them? Does he even know if he likes the business?
If not, is he only pushing the models to be able to make money off selling the course?
I think you need to look at the training’s as very broad content. You will be introduced to many different models but none of them go in-depth.
At least not deep enough IMO.
It almost reminds me of an introduction to online business. He’s going through and showing you all these different options in online business and it’s your job to pick one and then do even more homework to become an expert.
If there’s only one thing I learned from my early days in online business, it’s that you can’t get “shiny object syndrome.”
Meaning you can’t bounce from one model to another. You’ll never make any progress. You need to master the skill set of one of them.
IMO the best course that he offers is the Social Media Marketing course. It’s the most detailed.
Still ask yourself if Tai ever operated a successful marketing agency. Or has he just done it for his own personal brand?
Small business owners out there just want new business coming in the door, they don’t give two flips about fame.
So then what would actually be my recommendation for online business?
Well, I do run an internet marketing agency and blogging is a side hustle for me.
After a few years of doing this, it’s very apparent that ranking a site in search engines is far more effective and useful to more business owners than doing a little social media marketing for them.
I can send way more new business to an owner using website rankings than if I ran some social media advertisements for them.
Who do you know that goes to IG or FB to search for a roof repair?
Nobody.
They head over to Google and maybe they type in “roofing contractor near me.”
The skills I have in local lead generation and SEO enable me to capture that customer and send it to a local business owner for compensation.
I’ve done local lead gen and social media marketing and I’ll take local lead gen every single time.
I’ve been running my business for a few years now and there’s just so much opportunity out there.
We love showing people how to change their lives, just like it’s changed mine.
Click here to check out the same coaching program that I went through. I was able to claim my freedom and now I’m up to a multiple six figure income!
See you there.