
Jordan Kilburn launched a course called the Amazon Millionaire and in this post I’m going to review the training in detail.
It’s important to note that this is a program built around the Amazon FBA model.
I just want to make a general statement when it comes to eCommerce courses.
Many of the gurus you see today are only making an income with their programs and not actually in the trenches of eCommerce anymore.
So be sure to do your homework on any course that you’re considering.
With that said, it doesn’t take me that long to be able to distinguish the “pretenders” from the “contenders” with these coaches.
I’ve experienced a handful of these Amazon courses myself so I know what’s real and what’s chewed up and spit back out.
I’m going to cover the goods and bads of the business model as well as how this model compares to other online business opportunities.
It’s hard for me to personally endorse the model because of the growing levels of competition.
Every year the Amazon FBA business and eCommerce in general get so much more competitive with floods of new entrepreneurs coming into the space.
Even a couple of years back things were so much easier to get rolling than they are now.
That’s the problem with selling a physical product online. You’re constantly up against other sellers that are trying to beat you to sales.
The only way to do that is price or branding when you’re selling the exact same product.
Well what about quality? Again, with a rising amount of entrepreneurs in the space, more and more often you’re selling products from the same manufacturer.
There are only so many manufacturers making a certain type of product overseas so eventually you’ll run into someone selling the exact same thing.
That’s why I’m so happy that I launched my local lead gen biz when I did.
It allowed me to move from high competition to a much lower level of competition and gave me a model that’s much easier to scale.
I’m no longer working in my business (like I was in Amazon FBA). I now work ON my business every day.
But I don’t have to do it everyday, I choose to. The local lead biz results in passive income which is amazing.
That’s why at the conclusion of this post we’re going to do a comparison between my local lead gen business and the Amazon FBA business.
Amazon Millionaire Summary
There are four different ways of selling on Amazon that Jordan teaches in this course. They’re the following:

I really like his style of coaching and IMO he does a good job of bringing value to his students with this course.
The course has a one time investment fee of $697.
I think there’s a need for some FB ads training in order to help bring more people to your listing and it isn’t included in this training.
It’s really important because it can help you get more reviews for your products faster.
These days you have to get real smart and efficient about the way you promote your listing in order to get it ranked higher.
FB ads worked the best for me and that’s why I say it’s so important.
All I did was run a FB ad, directed consumers to a simple sales funnel to collect email info and then target them with an email campaign afterward.
You must keep that in mind because it’s not all about the product you choose to sell, it doesn’t stop there.
One of the most important things is figuring out how you get more people exposed to what you’re selling.
Goods & Bads of the Amazon FBA Business Model
All of us understand that no matter the business model you’re working with, they all have positives and negatives to them.
Amazon FBA is no different despite the beliefs of many coaches you see while scrolling down your FB feed.
The Good:
- you’re operating on the biggest selling platform on the planet – Amazon does well over 40% of online sales
- generates money passively for the most part once listing ranks
- you can possibly build a brand that you can sell off at a further date
- still solid niches to sell in
- higher likelihood of long-term success than a model like drop shipping
The Bad:
- the search for a solid supplier
- fees you must pay to Amazon for using their platform
- if your account is disabled you’ll lose all your income with one click
- getting a listing ready can take months
- level of competition rises every single year which decreases profit margins
- customer service needed as well as product returns
- initial capital needed to fund product inventory
You can absolutely see success in the business but you have to set the right expectations before you jump in.
Your perseverance must be strong to deal with products that will flop inevitably. Having the ability to push past those and onto the next product is crucial.
There are plenty of highs and lows with this model so you have to be up for that challenge and have a burning desire to push through constantly.
Concluding Thoughts
IMO Jordan did a really good job developing this course.
I believe Amazon Millionaire brings a lot of value to people that want to find success with the Amazon FBA business model.
So it’s not that I don’t believe in the program, the business model just isn’t for me.
I was in those trenches for some time and yes I saw a certain level of success but it just didn’t vibe with what I wanted and who I am.
Toward the end of my Amazon FBA career I was getting into local lead generation and I quickly realized that I wanted to pursue that more.
I was making more money with a lesser degree of difficulty.
I control everything. I don’t pay any fees to a company like Amazon when I produce massive results for a client.
That leads to increased profit margins which we can all agree is a beautiful thing.
There’s a special feeling I get when a client tells me that I changed their life and yes that’s happened.
Why? Because I provide the lifeblood of any business. Leads.
Which means I can have a direct impact on the success of a business.
The money I make daily with local lead gen is great and all but I’m in this for the long game. I want to know that I’ll be making this kind of money for years to come and local lead gen gives me that unlike Amazon FBA.
Just because you’re dominating a product niche today doesn’t mean that’ll be the case a couple months from now or a year from now.
A competitor comes along and creates a better brand and next thing you know you’re no longer at the top.
I operate in a much less competitive space with my local lead biz because I can do business in any city in the world and on top of that any niche out there.
Maybe I don’t dominate a huge market like Amazon provides but I can be the apex predator in a ton of smaller markets.
Any business owner will take low competition over high competition. Who doesn’t want to be at the top consistently?
The Amazon selling model taught me a lot through my trials and tribulations but I continue to say that local lead gen is the best way to make money online in 2019.
And a lot of it.
If you’re ready to check out the same model that changed my life then click here to get a deeper look into the coaching program.