Adam Wenig launched Global Dream Builders a bit ago now. He’s a digital coach that’s still really young.
I’ll dive deep into his teachings. What model he teaches, pros and cons of the model, etc.
He’s in the business of utilizing FB advertising to drive traffic to sales funnels. He teaches the use of ClickFunnels.
Is this a model that’s really worth pursuing? Does it stack up with local lead gen, the business model that I’m always recommending.
Global Dream Builders Summary
In the course you’ll be taught how to design a FB ad campaign driving sales through a sales funnel (using ClickFunnels).
With a sales funnel the question always the product that you’re selling.
Adam’s a firm believer in using affiliate offers from somewhere like ClickBank or even his own affiliate offers through Global Dream Builders.
In marketing content you see from Adam he talks about showing students how to bring in $1-5k/mo in revenue by building sites.
To me, that sounded like he was teaching students SEO skills and showing them how to rank niche affiliate sites.
But that’s not the case.
He doesn’t actually teach students to build a website, he teaches how to design sales funnels.
I don’t think I consider that a real website.
The other difficulty I see with this is with FB ads. They’re kind of a pain to deal with over a long period of time.
But more on that later…
Goods & Bads of ClickFunnels
The Good’s
- beginner friendly
- build one-page funnels very very quickly which makes it very time-efficient
- easily duplicate funnels you’ve already made and change up a few things. This can be useful whether you’re offering a brand new product or if you want to split-test offers for conversion
- very simple opt-in’s
The Bad’s
- Cost – $97/mo for the basic version
- WordPress is way more flexible with design if you’re looking to build an actual site
This is a strategy that’s really useful if you’re trying to drive paid traffic (like FB ads) but it really isn’t necessary for me to use in my local lead gen biz because I leverage free traffic, not paid.
Goods & Bads of Facebook Advertising
The Good’s
- flexible targeting
- massive audience to target on the platform
- instant traffic with paid ads
- if your ad campaign is generating revenue you can grow it quickly
- campaigns are user-friendly to set up
The Bad’s
- you have the potential to chew through your profit margins quickly if your campaigns aren’t performing well
- takes quite a bit of time to maintain and manage campaigns (should be done daily)
- on FB you’re interrupting people’s routine so some offers simply don’t work well on the platform
There are a lot of moving parts with FB advertising. It can cost you money instead of making you money if you don’t optimize these areas: CTR and high conversion rate.
Facebook can take a lot of trial and error when you’re first offering a product there. Especially if you have minimal FB ad experience.
When I was doing this, I paid 5 figures to a well-known teacher so that he could help me out with what was working for him on the platform.
Yes there are a ton of affiliate offers out there, but very few will convert at a high enough level on FB.
The level of challenge you’ll find will depend on the effectiveness of your offer’s landing page. It can make or break you.
Since you’ll be trying to sell products that aren’t yours, it automatically affects your margins in a negative way.
The only thing you can do to make your margins go up is to convert at a higher clip with your FB advertising.
In many cases, the ROI just isn’t significant enough for you to put in the time that it takes. In my case I was getting coached by a real player in the industry and I was still only bringing in a few thousand dollars every month.
It just wasn’t worth it for the amount of time that I had to put in to the business.
The Facebook team isn’t a fan of affiliate marketers so as I increased the number of ad accounts I had, my account eventually got suspended.
On top of those headaches, I was spending several hours every day just managing my running campaigns making sure I was happy with the conversions.
Then I would spend additional time tweaking them and trying to increase that conversion rate.
The whole reason I stuck with it so long is because I thought it had the potential to grow once my skills improved with Facebook but it wasn’t the case.
The fact is that FB advertising is unpredictable.
You’ll see a lot of posts online about how successful people are with Facebook, and you can have success, but what I’d like to know is what their profits look like over a long period of time.
Are they consistent? Or do they have lots of peaks and valleys?
I eventually made the decision to spend the several hours a day that I was working on this, in a more efficient manor. So now I simply have my team building more lead gen assets for me so I can build my residual income over time.
Or I’ll spend some of the time writing more blog posts and reviewing more courses.
I think free online traffic is the secret to having long-term profitable businesses online. We teach all of this in the coaching program we offer.
Price of Global Dream Builders
This course is broken down into three different tiers of membership levels:
Silver Membership
- GDB Online Academy
- Facebook Inner Circle
- Live Q&A – Weekly Webinars
- $2,400 total – payment plan is $800 for 3 months
Gold Membership
- GDB Online Academy
- Live Q&A – Weekly Webinars
- Facebook Inner Circle
- One time fee of $5,000 – payment plan is $2,000 for 3 months, total would be $6,000
Platinum Membership
- 12 months of 1 on 1 coaching via Voxer
- 1 ticket to one live Global Dream Builders workshop
- GBD Online Academy
- Live Q&A – Weekly Webinars
- Facebook Inner Circle
- $8,000 one time fee – payment plan is $3,200 for 3 months, total would be $9,600
In Conclusion
So here’s my true feelings, I have a lot of admiration for Adam Wenig’s ability to create an online coaching course at such a young age.
But IMO it’s not in-depth enough and lacks a lot of detail that’s required for students to find a lot of value.
Finding affiliate offers that are effective on FB is very very challenging and it’s going to lead to a low success rate. I know that won’t be a popular statement among many but it’s the absolute truth.
I had a guy who’s a big player in affiliate marketing/fb ads show me exactly what I was doing wrong and I was still struggling to maximize my profit margins and scale this business model.
Even the success I was finding took so much time to achieve.
It didn’t take me too long to go back to building my lead gen properties utilizing that free attention.
Every single one of those properties that I build, I own. Which means that don’t go anywhere, they’re long-term assets.
I look at it like digital real estate because it operates much like physical real estate.
Facebook ad campaigns require so much maintenance. My assets require very very little upkeep, if any.
I think FB ads are a very good way to supplement income but I don’t build my online income around this. I don’t like the idea of relying on paid ads.
Online coaching is the most successful product/service I’ve seen convert on the platform.
And that’s exactly how a lot of the online coaches are becoming so successful nowadays. It’s very powerful.
But if you’re just getting into online business or maybe just haven’t seen much success. You can’t possibly create your own course because you have no case studies, personal success or no real skills to sell to people.
Establishing those skill sets are the first thing you should be focused on. That’s when my life started to turn around in online business.
I was finally able to bring a tremendous amount of skill and value to business owners.
IMO FB makes it very challenging to make money with affiliate marketing. Part of that is because FB hates affiliate offers on it’s platform.
I just don’t think it’s a very effective skill for the amount of time it takes to run these things.
The skill of building websites, ranking them and sending those exclusive leads to small business owners is way more powerful.
Free attention is king on the internet. It allows you to increase profit margins and effectively establish a source of residual income.
That’s exactly what this coaching program teaches it’s students.
Look at me, I’ve gone from struggling to make $30k/year a few years ago to now making $50k/mo.
Check out this site I built over 2 years ago. It’s been making me $650/mo on auto-pilot. And this is only one site of many more that I own and make money from.
If this sounds like something you’d be interested in, then click here to find out more about the business model.
See you on the other side!