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1. What is Affluent Academy?
The name alone, Affluent Academy, can lead to early confusion.
Interestingly, seems like there might be multiple courses under the “academy” umbrella.
However, not entirely true.
There is but one Jordan Platten’s Affluent Academy.
So, let me break it down for you…
Affluent Academy is a course that aims to teach you to create a successful social media marketing agency.
But, what does that mean exactly?
It is simpy a business model of managing paid online advertisements for other businesses.
2. Who is Jordan Platten?
Jordan Platten is the founder and CEO of Affluent.co, a digital marketing agency and online digital marketing e-learning business.
Jordan, also an author and speaker, comes from Norwich, United Kingdom.
By mastering the social media marketing platform, Jordan and company have put their skills to use to increase sales for clients worldwide.
It gets better.
The uptick in sales equals millions of “new money” dollars.
New money = happy clients = fat money for Jordan and co.
If that’s not enough…
While dominating the digital marketing and online education industries, Jordan also authored the book The 15 Minute Agency.
True story. But there’s more.
You are probably wondering…
Exactly what did it take for Jordan to achieve this level of success?
Great question. Follow me….
So It Begins…
Jordan, with what he describes as an ordinary childhood, comes from a family of 6.
Claiming he had “everything he needed, but not everything he wanted.”
Surprisingly, Jordan recognized at a young age that hard work would get him far in life.
He set his sights high.
While overseeing events for nightclubs at just 21 years old, Jordan also attended college.
Here’s the crazy part…
Too many late nights and skipped classes caused the college to kick him out.
It gets worse…
For the next couple of years, Jordan just skated his way around various jobs.
None of those jobs felt right.
He was left feeling deflated and unfulfilled.
Jordan would move on when boredom hit; always ready to hit the next “better” job.
Even better, he was consistently a top sales performer.
But to Jordan, his earnings were not enough to satisfy the desire of being his own boss.
You know, creating his own destiny.
He knew there had to be an easier way.
If only he could find the “magic pill” to leverage himself.
Only then could hire “himself”, and thus, experience financial and personal freedom!
Keep reading…
Making Money Moves…
Needing to make something happen and fast, Jordan chose to follow the path laid out by a trusted friend.
Surprisingly, this friend had kicked his 9-5 job to the curb after starting a social media marketing agency.
Jordan wanted to know more.
Sinking in all of his savings, Jordan was on a mission to learn everything he could about the industry.
After getting results within a few short weeks, Jordan quit his sales job.
He was all-in on establishing a full-time social media marketing agency.
You might be wondering if this was a risky move?
It could have been…
However, Jordan’s agency went from $0 to $10,000 a month in social media marketing contracts – in just 90 days!
That success brought Jordan to the next level of his game…
Yep, there’s more.
Raising the Bar…
Armed with success in the online social media marketing industry, Jordan ventured into an online training business.
It was his desire to share the knowledge that made him so successful, so quickly.
Jordan wanted to help others achieve success – and ultimately be able to kick their jobs to the curb.
It didn’t suck that he would make a lot of money doing it.
It was the ultimate win-win.
In 2017, Jordan started his first online training academy, the Social Media Marketing School.
Growth was rapid – scaling up to a six-figure income in a mere 6 months.
Jordan loved the program.
His students loved it.
No wonder it was hailed “one of the fastest growing online training programs in the world”.
Through one-on-one training and personal branding lessons, Jordan has mentored 1000’s of students.
Jordan had a re-branding epiphany.
He came up with the idea of using the term “affluent” to describe his academy – flowing freely in abundance.
so, in December 2019, Affluent Academy was born.
Let the re-branding begin!.
Think about it…
At just 26 years old, Jordan had amassed an impressive list of achievements:
- Created a 6-figure social media marketing agency
- Generated massive amounts of new revenue for clients worldwide
- Taught 1000’s of student in an online e-learning academy
- Published his first book – The 15 Minute Agency
- Grew his social media following: Facebook 18k, Instagram 37.2, and YouTube 120k
I’ll bet you’re asking yourself, how does this all work?
Let’s check it out.
3. How does Affluent Academy Work?
According to Jordan and Affluent.co, Affluent Academy is “the most comprehensive program on how to build a digital marketing agency”.
And if that’s not enough…
Affluent Academy guarantees to teach you all you need to know to be successful.
Jordan gives you steps and tips as you work through the material – here’s 5.
Jordan’s 5 Tips to Establish an Agency
- 1. Obtain a business license
- 2. Learn the necessary skills
- 3. Teach you how to get clients
- 4. Explain the client fulfillment process
- 5. Teach you to scale up your agency
So, why are these steps important?
Jordan wants you to achieve a successful 5-figure a month agency.
Lastly, to do it while working from anywhere in the world.
The course will guide you through the process of finding and signing clients.
Simply put, just follow Jordan’s “unique multi-platform strategy”.
But, what does that mean for you?
Regardless of your current experience level or other full-time time constraints, you too can be successful.
You may be wondering how…
Affluent Academy is all about helping you get positive results for your customers.
Ironically, they want you to “steal” the same methods they use with their own customers.
Let me tell you all about Affluent Academy….
The 411 on Affluent Academy
- Comprehensive and super-organized
- Allows you lifetime access to the online materials
- Online access only – no downloading modules
- 11 modules with 100+ sequential lessons included
- Lesson completion required before moving forward
- Quizzes, homework, and minimum passing grades required
- Exclusive access to private Facebook “Mastermind” group
- One-on-one support
- Weekly Q & A sessions with Jordan via Facebook group
- Access to sales scripts, contracts, and funnel templates
- 30-day guarantee on results (with strings attached)
Are ya mind-blown yet?
Stay with me…there’s more!
**Bonus Kicker for Paid Students**
50 fully-qualified agency leads in your chosen niche and location.
Leads are also available for purchase directly from the company.
I’m going to lie to you…
Jordan’s Affluent Academy webpage and program is sleek and ultra-sexy.
It’s well put-together, no doubt.
It’s also easy on the eye.
But you’re probably wondering – c’mon now, is it really all that?
4. Is Affluent Academy Legit or a Scam?
Affluent Academy is a legit course; and probably the only player in the social media marketing e-learning industry to offer a 30-day guarantee.
A guarantee on results?? How can that be?
Well,after completing the first 5 sections of the course, an Accountability Coach is yours for the asking.
And ask you must if you’re trying to use that guarantee.
However, you can ask for the coach just because, too.
Once you accept their challenge, your coach will monitor and guide you through to success.
But what does that mean for real?
In short, their task is to make sure you locate and close your first or next paying client.
The guarantee extends through a 30 days or less window of opportunity.
Interestingly, Affluent Academy boasts a 98.4% success rate.
But wait, what’s this?
I found a sneaky second “guarantee” on the website.
Color me confused…
Sadly, this really makes me question the validity of the Affluent Academy refund policy.
What does this mean for you?
Seems kind of scammy to me, so better reach out to them before you buy.
5. How much does Jordan’s Course Cost? Any Specials?
Affluent Academy carries a hefty price tag of $1497; however, there is a “limited time special” of $947.
But, check this out.
A new training course, released in October 2020, is offered free of charge.
The new course title?
“How To Launch & Scale An Agency To 5-Figure Monthly Profits Without Any Previous Sales or Marketing Experience”.
Seems too good to be true. Free?
When compared to other social media marketing courses on value and price, Affluent Agency falls right in between the following courses:
6-Figure Facebook Ad Agency by Billy Wilson $500 course cost
Facebook Ads Ninja by Kevin David $1997 course cost
Pros of Affluent Academy
6. Real-World Success in Social Media Marketing
Jordan brings more to the table than just a training course.
He has actually walked-the-walk.
Having started a very successful social media marketing agency, he earned the right to show others how to start a successful agency.
He continues to offer his services to clients around the world.
His track record includes millions made in “new” revenue for his clients.
7. Guaranteed Results
Jordan and his team are pretty revolutionary when it comes to offering a results guarantee.
Although the option for a refund is possible, it is a con that meeting the criteria is time-consuming.
In order for the guarantee to be effective, the Accountability Coach assigned keeps the student on track for a period of 30 days.
The process is labor-intensive and includes:
Establishing goals in 5-day increments
Reaching out to a minimum of 10 businesses per day
Loading all of your information in their Lead Tracker Program in order to be reviewed by the Accountability Coach
Check-In meeting with Coach once per week to discuss progress and identify struggles
Jordan believes these activities will guarantee a client within the first 30 days.
8. Lifetime Access to Comprehensive Course Materials
Affluent Academy offers unlimited lifetime access to the online materials.
Each module is arranged in tidy and consecutive order to give you maximum results.
You can only progress to the next once one is completed.
There are quizzes and passing grades required to advance.
The website is easy to navigate.
The program includes various aspects to keep your agency organized:
Lead Tracker Program – enter all information about your prospective client, set ticklers to remind of you of upcoming tasks, and follow-up on to-do activities with each client.
PipeDrive – creates a clickfunnel for clients and potential clients.
9. Facebook Members Page & Weekly Q & A with Jordan
Affluent Academy gives each student access to their private Facebook page to stay abreast of the latest industry news, share success stories, and see inspirational quotes from Jordan.
BOOM! Facebook user sees success after 2 months…
Kelly DeFord appreciates Jordan Platten…
Charlie Lyles put in the work to land a client…
There are weekly Question & Answer sessions with Jordan and team, however I did not see access to previous call recordings logs.
Cons of Affluent Academy
10. Wonky Work-Life Balance
Social Media Marketing for clients is a labor-intensive, hands-on operation.
So, what does that mean for you?
Jordan sells his program that an agency can operate from anywhere in the world.
He also suggests holding in-person client meetings.
Sadly, most in-person meetings are on-hold due to Covid-19 restrictions.
CDC says:
Help Protect Yourself and Others from COVID-19
But, let’s move forward, shall we?
Jordan has an Affluent Outreach Formula that is a how-to “squeeze” out a yes or no from every contact.
In case you might be asking yourself…
It is a simple 4-step formula.
Jordan’s Affluent Outreach Formula
- 1. Cold call each lead every 2 days
- 2. Add leads into automated email system to schedule 5 follow-up emails
- 3. Send direct messages to company owners personal profile Instagram page
- 4. Send video audits to business owners highlighting issues with social media presence
It will take a lot of time and effort to execute Jordan’s plan.
It will be a full-time plus job of maintaining multiple businesses social media accounts.
It could end up taking up more of your time than your old 9-5 gig.
11. Niche Research Client Specific
Jordan goes into great detail on how to select your niche that you want to specialize in.
Once you have settled on a niche, you need to start seeking out specific clients.
But, before you contact them, you should do some pretty intensive research – see what they are about, how they present themselves on social media (or do they even have established pages), what type of advertising (if any) they currently do on social media – and then use this information to create a visual audit.
The visual audit is an outline video that tells a potential client what you do and how you can help them generate more revenue.
This is all fairly easy albeit time-consuming.
However, the information that you spend hours gathering is ONLY relevant to that specific client.
Unlike some of the other online marketing opportunities available, such as my #1 choice of lead generation, the information about XYZ Co. will NOT apply to ABC, Inc.
With lead gen, you start creating the leads and then sell them to a client.
I’ll give you more info below.
That means you will have to do the same process on every client you intend to approach.
Basically, you will be working for free – until you get one of the many clients you are pursuing to say YES!
Doing research on potential clients will eventually pay off, and is always a must-do task.
However, with lead generation, you research the niche as a whole instead of a specific client.
12. Steep Learning Curve
Even though Jordan and company have laid out a well-put-together, comprehensive course – if you are starting at ground zero, the learning curve is steep.
Jordan guarantees success even if you have no experience nor ever been a sales person, but it seems that scaling a new agency to 5-figures so quickly will be overwhelming to a newbie.
Now, if you have some experience in online marketing, sales, or even just social media knowledge – you will probably fair better than most.
Because the learning curve is pretty steep – you will want to take your time going through the course materials, take notes, do the homework, marinate, rinse and repeat.
Remember, after you have completed the first 5 modules, Jordan offers you an Accountability Coach to hold your feet to the fire while you start cold-calling and researching.
13. In-Person Meetings
Remember Jordan boasts how this business model can be run from a laptop anywhere in the world (that has internet or cellular data).
However, most clients will more than likely want a face-to-face meeting at some point.
They will want to lay eyes on the person posting on their behalf on social media, creating and designing advertisements, and using word-of-mouth to help generate customers.
That seems a little restrictive and not quite up to the hype of “no office needed” concept.
Concluding Thoughts
14. Do Jordan’s Students Actually Make Money?
Jordan’s courses are legit, he has a proven track record that you can, in fact, make “real” money with social media marketing and Affluent Academy training.
I found plenty of testimonials from his students to verify they are indeed successful.
I did not come across any scathing reviews, negatively calling Jordan or his Affluent Academy a fraud.
Keep in mind that Affluent Academy was just released in January 2020, so time will tell if more students achieve success.
The Affluent Academy website states there are “1000’s of happy students”.
15. Who’s a Good Fit for Affluent Academy?
You will be a good fit for Affluent Academy if you are extremely:
- 1– Passionate
- 2– Resilient
- 3– Active Listener
- 4– Problem solver
- 5– Empathic
- 6– Relationship-driven
- 7– Accountable
- 8-Goal-Oriented
Jordan makes it very clear in his Affluent Academy modules that in order to be truly successful in creating and scaling your own agency, it will take these 3 things:
Jordan’s 3 Keys to Success
- Hard Work
- Determination
- Perseverance
16. What alternatives are there to Jordan’s Affluent Academy?
Overall, I feel that Jordan and company have hit a home run with Affluent Academy.
That is based on what he offers to those that are really serious about success – an Accountability Coach along with a 30-day guarantee.
However, without those perks, Affluent Academy is pretty much like all of the others.
Billy Willson – 6-Figure Facebook Ads
Kevin David – Facebook Ninja
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There are some other decent alternatives out there if social media marketing is where it’s at for you…
– 6-Figure Facebook Ad Agency – Billy Willson ($500)
– Facebook Ads Ninja – Kevin David ($1997)
You can see my reviews on those courses here.
Pros and Cons of Affluent Academy
The Good and Bad of Jordan’s Course
Pros
- Real-world Success in SMMA
- Guaranteed Results
- Lifetime Access to Comprehensive Course Materials
- Facebook Members Page and Weekly Q & A with Jordan
Cons
- Wonky Work-Life Balance
- Client Specific Research
- Steep Learning Curve
- Hands-On, In-Person Meetings
Parting Thoughts on Affluent Academy
All-in-all, it seems that Jordan Platten has a solid course going on with his recent rebranding.
Some might consider it a bold move to strip your previous success – Social Media Marketing School – and completely rebrand yourself – Affluent.co and Affluent Academy.
Jordan’s new look is edgy and clean. His discipline and commitment is evident in the photos he has strategically placed on the internet and social media.
He steers completely clear of the usual tactics used by many to “sell” their lifestyle and success.
One fancy car, one smaller impressive home. All clean lines and minimalist.
I feel that lends credibility to his course, and when combined with his successful agency in current operation, feels very much like a legit operation.
How Does Affluent Academy Stand up to Others? Like Lead Generation?
18. Scale
Social Media Marketing vs Lead Generation are night and day when it comes scalability.
Why?
Being able to scale-up is an important factor in any business – getting to the next level is the goal.
As a social media marketing agency owner, scaling up will be more challenging compared to lead generation.
Once an Affluent agency has 6-7 paying clients, more manpower will be needed to maintain multiple social media accounts.
This will cap the income at low 5-figures per month.
In the case of lead generation, one person can easily maintain 30-40 digital real estate rentals before needing to add additional employees.
It is also much easier and more-cost effective to utilize virtual assistants with lead generation, as the business is all conducted via the internet and telephone.
19. Time
The time-commitment required varies greatly between a social media marketing agency and a lead generation agency.
For every client that a social media agency wants to pitch, there are days of prep work to identify how you can help them overcome their obstacles.
When you finally get a “Yes” from a prospective client, the follow-up is intense.
Jordan recommends an on-boarding process that include before kick-off meetings, kick-off meeting, one week post-launch call agenda, one week post-launch follow-up call, end-of-month call agenda….and on and on.
An Affluent Academy agency is very hands-on and labor intensive.
Lead generation is more like mailbox money – set it, check it, rinse and repeat.
While it does take some time to rank on Google for lead generation, once ranked, the leads practically sell themselves.
Jordan’s Affluent Academy Works, but Generating Leads is Better. Here’s Why:
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