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Goals
Ecotimber had found offline marketing to be costly and ineffective for their premium quality, premium-priced wood flooring products. They needed to get the word out to retail distribution partners and consumers and build the brand in a highly cost efficient manner.
The Challenge
Ecotimber.com was a database driven dynamic site. The URLs of this site had querystrings, which act as natural spider stoppers. Webmarketing123 hardcoded the pages to create static URL and then optimized these pages |